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TREND ALERT:

The Power of Pink

If there's one colour you need on your radar this season it's pink.
Taking our cue from the runway, Céline, Givenchy and Chanel channelled
pink in all its soft and sharp shades. From powder pink and blush rose,
to full-on-fuchsia, pink is the colour set to champion spring-time style.

Image source: Vogue.co.uk
Image source: Vogue.com
Image source: Vogue.com

This soft and sweet palette is not only guaranteed to boost your mood but
your wardrobe too. Adding an instant pop of colour to an outfit, it's brushed
off its traditional pretty and girly associations, and reinvented itself
as spring's go-to cool hue.

For a fresh and understated take on the trend, this season you can see
it in our jersey favourites, knitwear heroes, and statement blouses. Paired
perfectly with denim joggers, jeans or shorts, pink can add a feminine flush
to an edgy, urban look. Powder pink continues to be a favourite for luxe
cashmere knits, whilst bold and bright pink tones add a contemporary edge
to traditional checks and stripes.

So if you hadn't already guessed, we're pink obsessed, and you'll find us
wearing it most days!

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