On Location: Spring Summer 2018 in Portugal
Last October our production team travelled to Portugal's best kept secret, Tavira,
situated in the east of the Algarve on the south coast, to shoot our Spring Summer
2018 campaign. The beautiful architecture of the town, stunning beaches and
enchanting inland hills act as the perfect back drop to our unique and authentic
collection of laid-back summer styles. Be inspired by the versatile locations we
visited and find some holiday inspiration along the way!
Often described as the Algarve's most charming town, the cobbled streets of Tavira
are ideal for wandering and discovering pretty corners and shady plaza's. Many walls
are embellished with intricately detailed tiles and washes of sun-bleached colour.
Complementing our carefully considered collection with soft shades of blue and
What to pack: Days spent within the Tavira town walls, call for summer style that is
confidently casual and equally beautiful. Our Tally dress features a distinctive new
print in a wonderfully lightweight viscose crepe, with a relaxed silhouette that flows
gorgeously with every step.
Heading out into the open approximately 10 miles east of Tavira, we shot at stunning Praia
Verde, an iconic white beach that sits upon a beautiful natural setting, in front of lush sand
dunes and a small pine forest. The sweeping landscape and natural elements enhance the
free-spirited nature of our Spring Summer collection.
What to pack: Casual strolls along the beach require care-free designs in lightweight and
breathable fabrics. Our Chelsea trousers are crafted in our new striped linen for a crisp
finish, great for rolling up if you want to dip your feet in the water. Complete the look with
our Alexis sweater in 100% cotton, for a soft, comfortable style that is detailed with unique
ladder stitches and side splits.
A short drive inland from Tavira takes you to the glorious hills of Malhada do Peres, where
we spent a day shooting off the beaten track, surrounded by sun-drenched greenery and
rough stone tracks. The earthy tones blend beautifully with the clear blue sky and create
a gorgeous back drop for our collection.
What to pack: Match the earthy tones and throw on our beautiful, handcrafted suede
biker jacket in buttery soft taupe. Perfect for layering over our favourite Farah knitted
dress for an effortlessly cool look while you take in the panoramic views.
The Olive Farm
Our next location took us to the Monterosa Olive Oil farm, just a twenty-minute drive
down the coast from Tavira in Moncarapacho, where we spent the day shooting under
the shade of the olive trees and against washed terracotta walls. As well as being a
beautiful backdrop to our Spring Summer collection, you can visit the farm and have a
tour around the gardens while learning about the production.
What to pack: Meander through the abundant olive farm in our gorgeous, new Harper
jeans. In a stylish cropped cut with a wide leg, these jeans are perfect for casual days out
and can be styled easily with our linen jersey Mirella top for a feminine edge.
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