We're so thrilled to have eco-friendly and sustainable, Veja shoes on board with us
again this season.
Founded in 2004 by Sébastien Kopp and François Morillion, the Veja project respects
both their employees, and the environment by creating a positive chain through
technological innovations and a transparent approach to design.
In Taua, Brazil the Veja canvas is made of 100% organic and fair trade cotton. The
cotton is grown by a co-operative of small farmers who have adopted agro-ecological
methods. No pesticides are used on the crop and fair prices are paid to farmers.
Meanwhile in São Paulo cotton is upcycled from the waste of the Brazilian textiles
industry and is recycled to create a high quality canvas. If that's not enough to turn
you turn into a Veja believer, wait until you hear this...
Each Veja outer sole is made of 40% rubber from the Amazon rainforest. Use of wild
rubber from the Amazon increases the economic value of the forest and helps to fight
against deforestation. The mesh used by Veja is made from 100% recycled synthetic
fibers that create a smart fabric, both breathable and waterproof, all from recycled plastic
bottles. And to top it all off, Veja only uses leather with low impact on the environment.
The leather is tanned with low levels of chemicals and little water is used in the
tanning process. Finally, the Veja trainers are shipped to Europe, and once in
France the storage and delivery process is supported by Ateliers Sans Frontières,
an association promoting societal integration through work.
What more could you ask for? Style, of course! With a minimal and urban aesthetic,
these key trainers are the building blocks of your new season wardrobe. Dress them up
or down for an effortless everyday look, and best of all become part of this sustainable
chain. This is the future of the industry.